Geltek’s Unconventional Search for Intimate Gel Testers Goes Viral#
A Russian company with a diverse product portfolio, Geltek, has made waves with an unusual job posting, openly seeking individuals for intimate gel product testing, a role that explicitly involves engaging in sexual activity as part of the “field tests.” This bold recruitment strategy highlights the company’s journey from medical gels to consumer wellness, marked by innovative product development and a direct approach to consumer feedback. Here are the key facts and implications from this intriguing announcement:
- Geltek’s Diversified History: The company, Geltek, boasts a two-decade history, initially producing ultrasound gels before expanding into veterinary products like cow birthing lubricants, and eventually venturing into human intimate gels.
- Edible Gel Development: Early client demands led Geltek into developing edible intimate gels, a process that involved internal lab testing where employees “ate not one spoon” to perfect the recipe, leading to highly positive customer reviews on platforms like Ozon.
- Positive Consumer Feedback: The product received acclaim for its taste and natural composition, with one Ozon review enthusiastically stating, “Very tasty, non-chemical, lick your fingers and more.”
- Novel Testing Recruitment: Geltek is actively recruiting “inventive natural scientists” for intimate gel testing, openly stating that job duties include engaging in sexual activity, albeit not on company premises.
- “Field Test” Reporting: Testers are required to submit “tickets” (feedback reports) after their “field tests,” emphasizing a focus on practical application and detailed user experience.
- Broader Product Applications: While special beta groups exist for products targeting pregnant or post-menopausal women, the current recruitment drive is for a broader range of general intimate gel innovations, hinting at diverse product lines. This recruitment drive by Geltek highlights a fascinating intersection of consumer product development, marketing, and the evolving landscape of intimate wellness. Historically, the intimate care industry has been somewhat discreet, often relying on medical endorsements or subtle advertising. Geltek’s transparent, almost humorous, approach to seeking “testers” not only generates significant buzz but also signals a shift towards more direct and engaging consumer interaction, potentially demystifying a product category often shrouded in euphemisms. Such a strategy could empower users by involving them directly in product refinement, fostering trust and loyalty in a competitive market. Geltek’s bold recruitment strategy for intimate gel testers sets a precedent for how companies might approach product development in sensitive categories. By embracing a unique, even provocative, recruitment method, they are not only gathering invaluable user feedback but also generating immense public relations opportunities. This innovative approach could inspire other brands to think outside the traditional R&D box, leading to more authentic product testing and stronger consumer-brand relationships. Future developments might see a rise in crowdsourced product testing for various personal care items, transforming user experience into a core component of innovation.